SEO (Search Engine Optimization) is getting much harder not just for full time professionals but also definitely for normal business owners who don’t know much about SEO to begin with. I’m working on a very complicated SEO project for a website that has about 12,000+ bad links that I have to remove. When I check the bad links using Link Detox it returns a result of 350+ very toxic links and about 12,000+ suspicious links.
My first reaction is I have to remove the 350+ links from Link Detox. And I did just that. I went in and manually change the settings from “PAGE” to “DOMAIN” one by one. This is no easy task when you’re dealing with thousands of back links. That’s why I get paid handsomely because not a lot of people know how to do this.
So, I went in and checked all the links manually and I found out not all links that were marked as “DEADLY” or “HIGHLY TOXIC” by Link Detox were so obvious from the surface.
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For example, this business directory or this article directory. From the surface, they are GREAT sites to link to. They have page rank 4 and 3 respectively. But Link Detox says they are very bad links. Some of the links that were marked as very dangerous were from Press Releases websites like this. Wow! How can you know that’s a bad link? SEO has changed so much in the last several months.
The last time Google rolled out their PR update (around last week of December last year) it was BRUTAL! Even my credit card company’s website got banned. I’m watching them very closely now if they’re going under or not.
So I have a dilemma. My client’s site is a PR 3 website. I believe we have a PR 3 because of links like the above. After all, Link Detox says they cannot guarantee the accuracy of their tool. Yes, they help discover many, many bad links but we still have to review them manually.
But I decide to just file for site-wide reconsideration to Google using their webmaster tools. I disavow all those links even if they look great from the surface. I think with the new link building campaign that we have now, we still get to keep our Page Rank when it gets updated months later. After all, Google Page Rank are being considered irrelevant anyway by most SEO professionals I know.